
Just like the 1939 debut of Baum/Fleming's ground breaking Technicolor powered The Wizard of Oz, 70 years later Cameron's ground breaking rebirth of the 3D powered Avatar draws many parallels. First, both Dorothy Gale and the Navy brigade are both Kansans. Second, they both pleased their audiences with never before seen big budget effects and third, they're both for your cinematic enjoyment only. Perhaps the first is Cameron's homage to The Wizard of Oz, a kindred if you will, but the second and third will be his [Cameron's] most challenging endeavor (home DVD sales) yet and only time will tell if the endeavor will be conquered.
Because this film's full potential can not be reached on Real 3D screens it's a film only to be seen in I-max. I sat in both and there's no comparison between the two. While Real 3D gets the job done bringing you to the movie, I-max brings the movie to you. Regardless, 3D should hamper Cameron's home DVD sales because this technology gap will not be overcome like the more achievable Technicolor gap [the] The Wizard of Oz overcame nearly 14 years later when commercialized color television debuted but even then it would take decades more for color television to become mainstream in American homes. Further, times were different back then too.
The Wizard of Oz experience was able to preserve its magic because it was a pioneer of its time and faced meager competition over a considerable amount of time compared to what Avatar will face this year. The 3D Movie Database shows 47 announced 3D films to be released in 2010 (compared to 17 in 2009) and if blockbusters like Spiderman, Batman and Ironman come out in 3D Avatar will be easily forgotten. I should note that Star Trek 2 is appearing on the 3D list for 2012, not as 2011 that IMDB also shows Kahn making a comeback for ST2 so should this all be true, I will be the first person on line to see this movie (also Zoe is now getting top billing on IMDB for ST2 and she's just a communications specialist - go figure Kirk and Spock)
So how did our last generation do? Blu-ray, a treading water technology, who already consumed its competition because the space was too small for two companies, has told us that Americans are not ready to invest in a then $150 Blu-ray player, a then $1,000 surround system, a then $4,000 television and still have to pay $30 Blu-ray DVD. For those Americans who have invested I don't think they're ready for home 3D especially if the true reward of Avatar is not the story but the 3D and I-max at that.
There are also many differences between The Wizard of Oz and Avatar and here's where the two exponentially grow apart. For one, there's no Judy Garland on Pandora, nor is there a vocal sound-track (this was a major mistake on Cameron's part because MUSIC is the harmonic link for religion (which this is what the people of Pandora is about - their link to Deity notwithstanding our ignorance of it for greed). Did Cameron not learn his lesson when he disagreed and subsequently agreed with James Horner to use Celine Dion for vocals for Titanic? Perhaps Cameron should have gone with his first instinct to use Enya for the Avatar soundtrack because I for one like Enya (Lord of the Rings soundtrack) and thought she would have done a better job sound tracking the spirituality of the movie but I guess Cameron wasn't willing to take on any additional risk so he stuck with his Titanic and Hollywood certified extraordinaire composer, James Horner.
The other difference and perhaps most compelling is the script. While Avatar is recycled, The Wizard of Oz was new (like everything back in the early 20th century). I have already argued that Avatar is a film only for I-max, not for settling in Real 3D and certainly not for home 3D; but is the story big enough alone to carry it into homes (DVD sales)? I think not. While the love story sub-plot was nothing to write home about, the main plot was not baked. Hey Cameron, you should have consulted me because I would have told you to show us how this precious ore is being harvested, how was the ore even found on the planet, how did the Na' vi get there and what about their ways and why it's so worth the effort to have an Avatar program and why it matters so. Just saying it's because of the yield is not enough for the imaginative Cameron. How about the weak sex scene between Jake Sulley and Neytiri? They didn't even use their tales to create a "bond"! The bond was the message of the entire movie "I see you". In fact, it almost makes sense to say Cameron skipped over Avatar and really released Avatar 2 on 12.18.09 These are critical elements in the movie that should not have been left out. If I haven't said it enough times I'll say it again, the biggest mistake is leaving too much for the audience to assume, interpret and accept. Avatar was 34 minutes less than Titanic, so why not use that time to finish baking the story? I for one just need to see a baked movie.
So where do I land with this film? It's a must see in I-max and don't settle for anything less. If you wait for the home version you'll be disappointed because the special effects won't be up to par and the story, although enhanced by the onslaught of CGI, simply isn't enough.
I think The Academy will reward Cameron on March 7th for putting half of Hollywood to work on this movie and for the big risk he took in starting the next cameration of 3D movies. I also wonder if Cameron will bankrupt Hollywood? Surely Avatar will get its money back but will Jackass 3D recoup its money? Will the theaters be asked to invest tons of money into I-max theaters because with 47 new 3D films on the horizon it's a way to siphon $2 off every ticket versus the pennies they now get. What if 3D goes back into hibernation? Will the theaters be left holding the bag? This dilemma was not a concern for the Oz era but it's a big gamble Hollywood is taking with 3D. Will they be the next to ask Washington for a corporate handout if the $13-$14 ticket for 3D goes sour? Hopefully it (3D) is not a fad.
Lastly, hopefully Cameron's new formula of success, terrific CGI and a weak story is not the new way of Hollywood otherwise 3D will be short lived.
So, this is a movie to see but see it now in only I-max while you still can and as often as you can because it will be like watching The Wizard of Oz on your grandmothers B&W RCA television!
I for one still have one last I-max left in me!
Submitted by guest contributor: C.R. Bodine